Privacy Policy

Loyalto.app ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information when you use our platform.

1. Who We Are

Loyalto.app is a digital loyalty card platform operated by Loyalto. For questions, contact us at info@loyalto.app.

2. Data We Collect

We collect the following types of data:

• Business owners: Name, email address, business name, billing information
• Customers: First name, last name, email address, stamp/reward history
• Usage data: GPS location of stamp transactions (when enabled), device information, IP address
• Cookies: Session cookies and analytics cookies

3. How We Use Your Data

• To provide and improve our loyalty card service
• To process payments via Stripe
• To send transactional emails (stamp confirmations, reward notifications)
• To display analytics to business owners
• To comply with legal obligations

4. Legal Basis (GDPR)

We process your data under the following legal bases:

• Contract: To provide the service you signed up for
• Legitimate interests: To improve our platform and prevent fraud
• Consent: For optional features such as GPS tracking and marketing emails

5. Data Sharing

We do not sell your personal data. We share data only with:

• Stripe: For payment processing
• Google: For Google Wallet pass integration
• Business owners: Customer stamp/reward data is visible to the business whose card you joined

6. Data Retention

We retain your data for as long as your account is active. You may request deletion at any time by emailing info@loyalto.app.

7. Your Rights (GDPR)

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing
• Data portability
• Lodge a complaint with your supervisory authority

8. Cookies

We use essential session cookies to keep you logged in, and optional analytics cookies to understand how our platform is used. You can manage cookies in your browser settings.

9. Google Wallet

When a customer adds their loyalty card to Google Wallet, we share the following data with Google:

• Customer first name and last initial
• Stamp count and reward information
• Business name and branding (logo, colour)
• A unique QR code for the loyalty card

This data is used solely to display the loyalty pass in Google Wallet. Google's privacy policy applies to data stored in Google Wallet. You can remove your pass from Google Wallet at any time.

We do not share your email address or full name with Google Wallet.

10. Contact

For any privacy-related requests, email us at info@loyalto.app.